Posts Tagged ‘Advertising’
If you take the time to read Facebook’s ad guidelines you could be forgiven for thinking that they were being overly-protective of their users. In amongst the normal “nothing illegal” clauses, there are a number of more interesting, and perhaps intriguing clauses, that perhaps say more about the founders ideals than any long-term stand against good old fashioned good fun.
Clause 9 gives us a list of stuff we shouldn’t do:
We do not accept advertising referencing, facilitating or prompting the following:
- Tobacco products
- Ammunition, firearms, paintball guns, bb guns, or weapons of any kind
- Gambling, including without limitation any online casino, sports books, bingo, or poker
- Software downloads, freeware, or shareware
- Scams, illegal activity and/or illegal contests, pyramid schemes, or chain letters
- Uncertified pharmaceutical products
- Adult friend finders or dating sites with a sexual emphasis
- Adult toys, videos, or other adult products
- Web cams or surveillance equipment
- Web-based non-accredited colleges that offer degrees
- Inflammatory religious content
- Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities
- Political content that exploits political agendas or uses “hot button” political issues for commercial use regardless of whether the advertiser has a political agenda
- Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation or language of such individual or group
- Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office
- Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way
- “Get rich quick” and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment
I find the third bullet the most interesting, as the more time I spend on Facebook, the mire it appears as though it is jointly sponsored by Sky and Betfair – Betfair Casino, Betfair TaiKai, Betfair Sports betting. You name it, Betfair are advertising it. I guess they didn;t read as far as bullet 3 when they accepted the ads.
As fors software downloads, although they are treated in a separate and expanded section within the guidelines, this too is somewhat overlooked. I know for a fact of at least one advertiser whose service requires you to download their client, and yet they seem to have had their ads accepted. And does this exclude the likes of Skype, who currently require you to download software? Presumably Firefox couldn’t promote themselves if they wanted to, and all those ads for microsoft and MSN. Do their sites really not have software downloads on them?
It would be great if the guidlines and rules were so simple as to write them down in a few bullet points, but it seems as though they are verging on the uncompetitive if some online casinos are more equal than others, which appears to be the case right now.