Archive for the ‘FAIL’ Category
Advertising for idiots
The proliferation of self-serve ad platforms around social networks and pother web properties has brought advertising to the masses. Any and every small business, entrepeneur, start-up hopeful can reach the audience they want to without the rigmarole of finding a creative agency, or even just a bloke with Photoshop.
Ever since Google’s AdWords platform, advertising has become something of a DIY-ers dream.
And therein lies the problem. For all the good that feels like it brings, there is pain to be had, especially for the user. Take our first example, in a series that I suspect might run for many, and which sister-site www.micro-targeting.com has started exposing already.
Let's see. £30 in 10 mins. 60 mins in one hour...30....60....90 ...oh bllx, £500 an hour.
The title is enticing enough. £500 per hour? Well that’s £1,000 before lunch time, even for a late starter like me.
But hang on a minute. What’s the catch? In just 10 minutes I could earn £30. Woo Hoo! You can stick your job whe….hang on one cotton-picking minute.
FAIL.
…to be continued.
