Are we safe in the hands of the IAB, UK chapter?
I noted today, if you will excuse the pun, the manner in which the IAB UK are posting stories from their fan page on Facebook.
Rather than posting articles with links back to their website to read the full story (the sort of thing most people manage with the “share” function), they prefer to post “notes”, which link through to nothing more than a list of notes, inside Facebook, which provide nothing more on the story in question unless you hit the “link to original” footer link in the note.
IAB "note" without linking to the actual story
Confused? I certainly am.
It should be of grave concern that the IAB, the (alleged) guardians of best practice for all things interactive, should be so apparently inept.
I say apparently only because there is a chance that it is a facebook bork, or other such quirk causing it, but in the meantime I shall remain disappointed with them all.
Or have I missed something?
