socialmediocrity

It appears that Facebook have changed the end dates / times for campaigns running, and at the moment this could cause a problem for existing campaigns.

If your campaigns have an end date set, check what time the campaign is scheduled to end on that date. It appears as though the default has shifted from midnight on that date (i.e. end of that day) to 00:00 (or the beginning of that day).

It bit me in the backside this morning, although I managed to catch it in time, but unless I missed this change when setting the campaign up some weeks ago, then you may lose a day of your campaign – and if that is the build up to a product launch, or movie release, or similarly orgasmic crescendo to a piece of activity, then it could be the one day you absolutely MUST have your campaign live that you miss.

I noted today, if you will excuse the pun, the manner in which the IAB UK are posting stories from their fan page on Facebook.

Rather than posting articles with links back to their website to read the full story (the sort of thing most people manage with the “share” function), they prefer to post “notes”, which link through to nothing more than a list of notes, inside Facebook, which provide nothing more on the story in question unless you hit the “link to original” footer link in the note.

IAB "note" without linking to the actual story

Confused? I certainly am.

It should be of grave concern that the IAB, the (alleged) guardians of best practice for all things interactive, should be so apparently inept.

I say apparently only because there is a chance that it is a facebook bork, or other such quirk causing it, but in the meantime I shall remain disappointed with them all.

Or have I missed something?