Archive for July 2009
Royal Navy Pilot campaign
Havign just watched the Navy Pilot advert during a break in the Ashes coverage, we collectively decided to see if we “had what it takes”. Bizarrely it seemed, the TV ad gave not a URL to take the test, but instead invited us to search for “NAVY PILOT”.
So either Google has gone bad, or the (no doubt expensive) planning and buying agency concerned with this “integrated, media neutral” campaign have messed up. A search for Navy Pilot from the UK gives a list of natural results, none of which direct me to the test in question, and not a single paid-for placement to be seen.
No doubt there will be a few red faced agency people as a result – but then again they’ll probably post-rationalise it. The real test here appears to be whether you can find the test in the first place, rather than your ability in the game itself.
