Recommendations as ASUs
It appears that some new testing or new ad formats are bing made available on Facebook.
Following the “launch” of Event Ads and Fan Page Ads, and making them available in the ASU position, Facebook appear to have started to run recommendations. Our sources confirm there are currently no plans to make them available as a buyable ad format, although as a format it does become a compelling proposition if the recommendation is for a brand or product as have been developed for user home pages.
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