socialmediocrity

I’m a big fan of social advertising. I like the idea that advertisers can use that information to give me increasingly relevant ads.

However, as mush as I tolerate, nay, embrace this new model, I can’t abide lazy creative.

Take this example. It talks to me as a fan of Liverpool FC. Bingo. Targeting achieved. I am one. Every bit of one.

But where it fails is the message. Apart from ending the question in their title with a full-stop instead of a question mark, their copy doesn’t seem right somehow.

Call yourself a copy-writer?

Yes, I’ve got the official shirt (two of them, actually).

Yes, I’ve got the hat (even the missus has one, reluctantly)

And yes, the scarf too (again at least 2 of those)

And yet somehow, somewhere, in the mind of a senseless out-of-touch advertiser or copy-writer, the hat-trick has not yet been completed.

Now last time I checked, a hat-trick in football constituted three goals. I remember Robbie Fowler scoring the premierships quickest ever (just over 4 1/2minutes against Arsenal in ’94). Liverpool won 3-0 so he definitely didn’t score more than three.

I remember Peter “good-touch-for-a-big-man” Crouch’s perfect hat-trick, also against Arsenal, in ’07. Liverpool won 4-1, but Peter Crouch only scored 3 of them.

But our learned advertiser, which I trust is the banking partner concerned and not the club themselves, is determined to sell me the mythical fourth constituent of every fan’s memorabilia “hat-trick” – a club-branded credit card.